Built on Real Numbers, Not Marketing Fluff

We started ephyrolenta because someone needed to make budget benchmarking actually useful for Australian businesses.

Back in 2019, a few of us who'd worked in finance consulting got tired of watching businesses make decisions based on gut feelings and outdated spreadsheets. So we built something different—a platform that gives you actual context for your numbers. Not just reports. Not just dashboards. Real insight into where your budget sits compared to businesses like yours, and what that actually means for your next move.

How We Got Here

2019

The Beginning

Three finance analysts walked away from corporate consulting. We'd spent years watching businesses pay for reports they couldn't use. Started building something simpler in a shared office in Sydney.

2021

First Real Clients

Fifteen Australian businesses signed on to test our benchmarking system. Half of them found budget inefficiencies within the first month. The other half gave us feedback that completely changed our approach to data visualization.

2023

Platform Rebuild

Scrapped our original system and rebuilt from scratch. New data engine, better comparisons, and industry-specific benchmarks that actually made sense. Lost sleep for six months but came out with something we weren't embarrassed to show people.

2025

Expansion Phase

Opened offices in Melbourne and Brisbane. Added fourteen new team members who actually understand the difference between useful data and noise. Started working with businesses across retail, manufacturing, and professional services.

What Drives Us

We're not trying to revolutionize finance. We're just trying to make budget decisions less painful.

Most businesses know they should be tracking their spending against industry standards. But the tools are either too expensive, too complicated, or so generic they're useless. We wanted to fix that specific problem.

Make benchmarking accessible without requiring a finance degree
Provide context that's specific enough to be actionable
Help businesses understand their numbers without drowning in data
Build tools that people actually use instead of ignore

Where We're Headed

By 2026, we want to be the default tool for Australian businesses who need to understand their budget position. Not the fanciest platform. Not the one with the most features. Just the one that gives you the clearest picture.

We're working on expanding our industry coverage—adding hospitality and tech sectors next quarter. And we're building better integrations with accounting software so you don't have to manually upload data every time you want an update.

Long term? We want every business owner to have the same financial context that enterprise companies pay consultants thousands for. That's the gap we're trying to close.

Where We Stand Today

These numbers represent the businesses we work with and the insights we've helped generate. Nothing fancy, just the current state of things.

320+ Active Business Clients

18 Industry Sectors Covered

7,200+ Benchmark Reports Generated

3 Australian Office Locations

The People Behind ephyrolenta

We're a small team spread across Sydney, Melbourne, and Brisbane. Most of us came from finance backgrounds and got frustrated with how unnecessarily complicated business intelligence tools had become.

Sienna Lockhart

Co-Founder & Product Lead

Spent eight years in corporate finance before realizing most businesses needed simpler tools, not more complex ones. Built ephyrolenta's benchmarking framework from scratch after testing seventeen different approaches that didn't work.

Handles product direction and makes sure we're solving actual problems instead of adding features nobody asked for.

Freya Bannister

Head of Client Strategy

Worked with over two hundred Australian businesses on budget optimization before joining ephyrolenta. Has a talent for translating complex financial data into language that actually makes sense.

Leads our client onboarding process and makes sure businesses get value from benchmarking within their first month, not six months down the track.

Want to See How Your Budget Compares?

If you're curious about where your spending sits relative to similar businesses in Australia, we can show you. No sales pressure. Just a straightforward conversation about whether our benchmarking approach makes sense for what you're trying to figure out.

Get in Touch

Visit Us 11 Solent Cct, Baulkham Hills NSW 2153

Call Us +61 2 9622 6645

Email Us help@ephyrolenta.com