What Are Cookies?

Cookies are small text files stored on your device when you visit ephyrolenta.com. Think of them as little notes that help our website remember things about your visit—like your preferences or which pages you've already viewed.

We use these technologies to make your experience smoother and more relevant. They help us understand how people use our budget benchmarking tools, which features actually matter to Australian businesses, and where we can do better.

Most websites use cookies these days. They're pretty standard technology at this point. But we think it's important you know exactly what we're tracking and why.

Types of Cookies We Use

Specific Cookies on ephyrolenta.com

Here's a breakdown of the actual cookies you'll encounter when using our platform. We've tried to be specific about what each one does:

How Cookies Improve Your Experience

Let me give you some real examples of how this works in practice.

• When you compare your budget against industry benchmarks, we remember which metrics you looked at last time. Saves you from starting over each visit.
• If you're comparing hospitality budgets on Monday and come back Wednesday, we'll have your industry selection ready. Small thing, but it adds up.
• Our analytics show us that most users struggle with the export feature on mobile devices. That insight came from cookie data, and we're fixing it.
• Marketing cookies help us understand which educational content actually helps people. If nobody reads an article about cash flow management, we know to try a different approach.
• We can see where people drop off during account setup. Usually it's the verification step. We're working on that.
• Your saved dashboard configurations stay consistent across devices when you log in from different locations.

Third-Party Cookies

We work with some external services that also use cookies on our site. These include analytics platforms and content delivery networks that help us operate efficiently.

The main third parties we use are:

• Analytics providers that help us understand user behavior and site performance
• Content delivery networks that speed up page loading times across Australia
• Email service platforms that track whether our communications are helpful
• Payment processors that handle secure transaction verification

Each of these services has their own privacy policies. We've vetted them to ensure they meet Australian privacy standards, but you should check their policies directly if you want more details.

Managing Your Cookie Preferences

You have control over how cookies work on your device. Modern browsers give you several options for managing them.

Here's how to adjust cookie settings in common browsers:

• Chrome: Go to Settings → Privacy and security → Cookies and other site data. You can block third-party cookies or all cookies here.
• Firefox: Open Settings → Privacy & Security → Cookies and Site Data. Choose between blocking trackers or all cookies.
• Safari: Navigate to Preferences → Privacy. You can prevent cross-site tracking or block all cookies.
• Edge: Access Settings → Cookies and site permissions → Manage and delete cookies. Configure your blocking preferences.

Most mobile browsers have similar settings under their privacy or security menus. The exact location varies by device and operating system version.

Data Retention and Storage

Different cookies stick around for different periods. Session cookies disappear when you close your browser. Others last longer—anywhere from a few weeks to a couple of years, depending on their purpose.

We regularly review stored cookie data and clear out anything we no longer need. There's no point keeping information that doesn't serve a current purpose.

Your cookie data stays on Australian servers. We don't transfer it internationally unless absolutely necessary for specific services, and even then it's protected under appropriate data transfer agreements.

Updates to This Policy

We update this cookie policy when we change how we use tracking technologies or when regulations require it. The "Last Updated" date at the top tells you when we last made changes.

If we make significant changes that affect your privacy, we'll notify you through email or a prominent notice on the website. Minor updates—like clarifying existing practices—might not trigger a notification.

We recommend checking back occasionally, especially if you have concerns about data collection. Things change in technology pretty quickly, and we try to stay current with best practices.